Clients trusted
TinyAgents is a project I co-founded with the goal of building something genuinely native to the Base ecosystem. From day one, we focused on understanding degen culture on Base and shaping a product and brand that spoke their language directly.
I led the entire creative and product direction end-to-end. This included UI/UX design, visual identity, launch videos, and all social media communications. Every asset — from micro-interactions to motion graphics — was crafted specifically for the project. Nothing was generic or repurposed; everything was built intentionally to reflect TinyAgents’ tone and attitude.
What made this project special for me was its rebellious spirit. TinyAgents was never meant to look or feel like a traditional Web3 product. We embraced a more expressive, off-beat identity, and that freedom made the creative process genuinely enjoyable. The result was a cohesive, character-driven experience that resonated strongly with the Base community.
BottomUP Copy Trade Platform
UI/UX
BRANDING
MOVIE
When BottomUp first came to me, it didn’t really have a brand. The product existed, but only as a patchwork app put together with whatever the dev team could spare. There was potential, but no identity, no narrative, and no design coherence.
Over a focused six-month sprint, we rebuilt everything: new logo, new brand system, new tone of voice, and a complete UI/UX redesign tailored specifically for the Turkish market. The result was a premium, clean, and trustworthy app — something that finally matched the ambition of the product itself.
A big part of this transformation came from the relationship with the founder. We built a mutual trust early on: as soon as I trusted his vision, he trusted mine. That dynamic gave me rare creative freedom — the ability to experiment, refine, and push the brand forward without friction.
Alongside the product work, I also directed and delivered the launch film, which became the centerpiece of the new identity and helped set the tone for the brand’s next chapter.
Turkish Airlines
ART DIRECTION
CAMPAIGN
While working at Publicis Istanbul, I was responsible for the design and advertising work of Turkish Airlines. When THY, as the main sponsor of the national team, asked us to bring this partnership into the spotlight, it was a moment of genuine excitement for all of us.
To show our support for the national athletes, we designed a custom technology that symbolized the nation’s heartbeat behind them. This technology became the emotional core of a beautifully crafted commercial film.
From designing the tech to producing the entire film, the process was nothing short of inspiring — a rare blend of creativity, craftsmanship, and national pride.

ING Bank
ART DIRECTION
CAMPAIGN
For more than two years, I was responsible for leading and delivering all creative work for ING Bank Türkiye. During this period, I produced a broad range of assets — from product launch materials to full campaign key visuals, from social content to large-scale advertising shoots. One of the highlights of this collaboration was working directly with Ozan Güven, shaping a series of narrative-driven spots that brought ING’s personality to life with clarity and wit.
In the gallery below, you’ll find a curated selection of visuals from the campaigns and key visuals I crafted throughout this partnership. Each piece reflects the creative discipline, storytelling, and visual precision that shaped ING Bank’s communication during this period — vivid snapshots of how we translated their values into a consistent and recognizable brand language.















